Siteimprove kicked off a traveling interactive event series we dubbed Live! The format of these workshops ensured that attendees would leave with practicable solutions, and so I designed the branding with an electric motif. Styled after neon nightclub signs to give it an exclusive feel, I further developed event signage, handouts, promotional and social media graphics using a consistent lockup and color scheme.

Results
Promoted exclusively with targeted email and organic social media, the first event was a success with over 80% turnout and quality leads generated. The second event was bigger and better, when we overbooked the venue and had over 85% turnout!