Phil Simondet, communication designer
Herbivorous Hobbit cooking app shown on black smartphone next to bowls of food

App Design : Herbivorous Hobbit


  • UX Design
  • Branding
  • Icon Design
  • Illustration

Herbivorous Hobbit is an app for organizing the users' favorite vegetarian recipes, adding recipes to a dynamic shopping list, and finding recipes based on cuisine and primary protein source. I designed the user interface in Adobe XD after defining the brand from scratch, identifying an appetizing color palette and gourmand-friendly typefaces. To populate the content I created an editable database of recipes, making it easy for users to add new content.
I also created an icon set and fun illustrations to liven up the interface, all of which take influence from Tolkien lore.

Herbviorous Hobbit cooking app showing a recipe list screen and recipe details screen
Montage of screens from Herbviorous Hobbit cooking app
Icons designed for use in Herbivorous Hobbit app
Typography selection used in Herbivorous Hobbit app
Color palette used in Herbivorous Hobbit app
Illustrations designed for use in Herbivorous Hobbit app
Herbivorous Hobbit logo hero lockup