As part of a larger blog redesign project, I overhauled the visual style for a better user experience. To increase engagement, I designed hero imagery in isometric style, using colorful palettes, and visuals that were meaningfully tied to their respective blog content. I also wireframed an update of all blog articles with more prominent hero images, while also ensuring that blog content appeared above the fold.

Results
The blog redesign led to more page views, time on page, and engagement with CTAs. Before, users typically read only one blog post, but after they were averaging more than 2 posts per visit. As part of the redesign we also started offering relevant content in a sidebar, which had 1-2% engagement rates - creating lead generation that simply didn't exist before.