Phil Simondet, communication designer
Advocacy website login page with illustrations of people interacting with a brand

Advocacy Hub Branding


  • Branding
  • Illustration
  • Mailer Design
  • Badge Design

I had the pleasure to brand an advocacy program for Siteimprove. I developed the logomark through an iterative feedback process involving my peers, and carried the brand through the rest of the experience using a consistent color palette. I illustrated a number of graphics with isometric 'users' interacting with eachother, to convey a sense a community and advocacy. To promote the program I was tasked with creating mailers, which were designed to mimic 'Admit One' tickets, and sent to highly engaged customers. I also created dozens of mildly humorous digital badges that users earn by engaging online.

Results
This advocacy program was a huge success, increasing engagement with hundreds of customers across social media, an e-learning LMS, product training, and even leading to multiple case studies that we created for marketing and sales efforts.

Isometric illustrations of people interacting with eachother, learning and promoting a brand
Mailer invitation resembling an Admit One ticket
Digital badges that users can earn, with examples showing Iron Giant, a Converse sneaker, a 'seal of approval,' a 5K point benchmark, Ironman, and an accessibility certification badge