Advocacy Hub Branding
I had the pleasure to brand an advocacy program for Siteimprove. I developed the logomark through an iterative feedback process involving my peers, and carried the brand through the rest of the experience using a consistent color palette. I illustrated a number of graphics with isometric 'users' interacting with eachother, to convey a sense a community and advocacy. To promote the program I was tasked with creating mailers, which were designed to mimic 'Admit One' tickets, and sent to highly engaged customers. I also created dozens of mildly humorous digital badges that users earn by engaging online.
Results
This advocacy program was a huge success, increasing engagement with hundreds of customers across social media, an e-learning LMS, product training, and even leading to multiple case studies that we created for marketing and sales efforts.